How do you stand out in a crowded sea of coaches, consultants, entrepreneurs, and speakers?
What does it take to dig down and find the core of your message?
In this episode, I interview Creative Director Hillary Weiss to help answer those questions and explore what it takes to create your Statement Piece and Power Positioning.
- The messy route to finding your distinctive place in the market
- Why you must take a stand to create a truly remarkable brand
- How to use the Statement Piece Framework to weave more of you into your message, websites, and communication
- The secret to creating infinite content for page, screen, and stage
- Why it’s critical to be radically relevant
- How writing helps you find clarity
- And when to change your business model