In this episode, Joana Galvao of GIF Design Studios and I talk about branding, public speaking, business entrepreneurship, and what you need to do to stand out in a crowded marketplace.
A great brand helps you standout amongst your peers, gives clarity to your ideal audience, and creates the first impression that people have of you. We think logos, colors, and fonts — but it’s not just about a pretty logo and the right colors.
It’s about having a perspective, having a point of view.
I thought that would be an interesting thing to talk about on this episode of the Mike Drop Moment and when I think about brand identities and creating them, there’s no one better than my friend Joana Galvao.
She is the co-founder of GIF Design Studios. It’s an award-winning design agency that specializes in brand identities. They’re based in Porto, Portugal. They help entrepreneurs and industry leaders in over 17 countries and counting. And their goal is to help people elevate their brands through beautiful and conversion driven design.
We talk about that a lot in this episode:
- how branding is not just about having a pretty website or a pretty slide deck
- how great brand identities start with what you want your audience to do and then guiding them through that via design
- the truth about growing your business
- how public speaking can ignite your impact (and client list)
Joana’s also one of my favorite public speakers because she teaches in this way that is engaging, fun and elegant while you walk away learning so much.
For more information about Joana got to https://wedesignbrandidentities.com/