I’m betting you realize that telling a story is a powerful way to help your employees, prospects, customers, investors, partners — pretty much anyone — understand the value in taking action. Stories can be used in all kinds of settings where you are trying to move people toward something, or away from something, or to understand something, or to create something.
But then you sit down and think “is this when I should use a story” or “should one go there?” The answer is probably both.
But here is a short-list of 14 storytelling opportunities that you probably experience every day:
Delivering a Keynote Speech
Leading a Workshop
In a sales conversation
Team meeting to inspire action
Defining your product vision
New hire orientation to share company vision, values, and history
Case studies about your clients
Being interviewed on podcast and TV
Videos about your brand, product, framework, or customers
Trying to get people on board with a new way of doing things
To bring a group of people together