Company Culture for Dummies

About the Book

Make a difference with company culture

Organizations around the world are looking for the “secret sauce” to create strong company cultures—and this book lets you in on what you can do to share the same culture that drives places like Google, Southwest, and Wegman’s to succeed.

Inside, expert author on corporate culture Mike Ganino distills company culture down to the core elements that you need to consider when making any business decision. Packed with real-world examples and practical approaches to help you build a culture that drives performance, increases bottom line results, and creates brands that people talk about and remember, this is the book you’ll want to keep close by as you create your own unique culture.

Finally a book about culture that explores the why, the how, the who, the when, the what, and the way to create a culture you can be proud of. There are so may actionable tips in this book with clear and concise explanations that make building a culture for your company feel attainable. The biggest takeaway is that culture comes from every corner of your business, not just the leader, not just the employees or the customers, but from every process the company has and HOW they implement. Everyone in business needs this book to better understand the importance of company culture. I’m making this a part of my must read list for any company I work with, and it’s going to be my new gift for prospective clients. I cannot stop highlighting the important parts because there are so many!

  • Implement and manage cultural change effectively
  • Apply key principles to achieve organizational goals
  • See how new technologies influence organizations
  • Retain employees and attract new talent

With this helpful guide, you’ll boost your company’s culture in no time!

MUST READ for business owners who need HEEEELP fostering employee engagement and creating a company culture that inspires customer loyalty and builds brand reputation. I love Mike Ganino’s approach because it’s not all about stuffy mission statements (or cheesy trust falls). So much of what’s out there in the company culture space is dry, boring, and hard to read. Mike spices things up by bringing his background of comedy and improv into the mix. This book is an enjoyable, practical primer in all things company culture and I can already tell it’s about to get dog-eared really quickly. I want all the leaders who join my team to read it!

Work with Mike


Looking to make a big impact with your organization — then a keynote speech is the perfect option to help reach many all at once. With highly customized content, I’ll help your people leverage the power of story to page a new way forward.


You want your conference attendees to tell a positive story about how engaging and valuable your event was — I can help. From pre-event planning to custom-entertainment, I know how to make your event a huge success.


It’s time to take control of your story. A customized-workshop is the perfect way to rewrite the stories in your brand. Whether a day focused on your sales stories or your the stories of you culture — your team will leave with ready-to-implement, actionable ideas.


The stakes are high. As a leader, you are expected to step into the spotlight and create entire new worlds with you the pictures you paint. Don’t leave it to chance. Let’s work together to help you become the storyteller who moves people to action and creates lasting change.


If your brand is growing quickly or going through some rapid high-stakes change, then you know the power of creating a story that unifies the team, clarifies the strategy, and aligns everyone’s efforts. Through highly-focused advising and consulting, I can help you strengthen yours.