There are 3 types of stories;
the ones we tell ourselves,
the ones we share with our audiences,
and the ones that our audiences remember.
The stories we share have the power to transmit more than information. When you tell a good story it’s an energetic exchange that leaves the audience forever changed. Maybe they’ve learned something, maybe they’re inspired, maybe you’ve shown them a new way of being that will stick with them forever.
But, in order to create these magical moments, you have to know how to tell a good story. And yes, there are certain things that go into making a story “good” but what I’m talking about is more than structure.
In my book, a good story means being able to captivate an audience. Whether we’re talking Instagram stories, Ted Talks, or board rooms– the “good” part of the story– comes from you and your ability to tell it.
To truly have your story heard, you have to be confident. You have to be present. And you have to be unapologetically YOU.
Hey, I’m Mike Ganino and now that I’ve got your attention this is me saying HELLO.
Chances are, you’re here for one of two reasons.
1. You want help crafting a story that keeps your customers or employees loyal for life or,
2. You just like me. (No seriously, I get that a lot. It’s part of my magic. ;))
My job is to help people get to the core of their story and share it in a way that creates change. I don’t want you to just tell a cool story, I want your audience to be profoundly impacted by your words.
When that happens, you create what I like to call a #mikedropmoment. It’s in these moments that powerful shifts occur. Sometimes they’re for you, sometimes they’re for your audience. Either way, someone becomes more unapologetically themself.
That’s how stories create transformation.
Speaking of transformation… (Like that transition?)
How did I end up as the star of this website? I’m so glad you asked.
I’ve spent over 20 years working with high growth, experience-driven organizations from airlines to hotels, from restaurants to wine distributors, and from tech startups to real estate brokers to craft stories that create bottom-line results, beloved brands, and engaging employee experiences. I’ve helped to grow iconic brands like ChowNow, Uber, Pressed Juicery, Protein Bar and a slew of other big name brands you know and love both behind the scenes and on the big stage of business.
Fun fact: I also trained and performed improvisation at the world-famous Second City, Upright Citizen’s Brigade, and Improv Olympics throughout the years.
Blending the entertainment and business worlds gives me a unique blend of performance expertise that has directly contributed to raising over $200 million for startups by delivering talks and pitches that inspire contributors to “give us a shot.”
Other cool things I should probably mention include writing Company Culture for Dummies (named a Top Ten Culture book), being named a Top 30 Organizational Culture Guru by Global Guru, and Executive Producing TEDx Cambridge, the longest running, independently organized TED event.
These days I focus on what I love: working with brands to create the kind of stories that engages employees, attracts top talent, creates collaboration, and boosts customer experience. I deliver keynote speeches, and lead workshops on all the things that make a great story: collaboration, leadership, vision and values creation, human resources, and customer service
And last but not least, I live in Los Angeles, collect wine, travel a lot, and have a mild obsession with craft coffee