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Company Culture For Dummies -- May 8, 2018
Organizations around the world are fighting every day for the best employees, the most loyal customers, and the most favorable brand reputation. Central to each of these targets is a great company culture, just like those at places like Google, Wegman's and Southwest Airlines. Packed with exercises and examples, this book will help you define your mission and vision, become an inspiring leader, develop a strategy for attracting great talent, boost collaboration and communications, and create an engaged workforce. This is the book you want to keep close as you define, expand, and enhance your unique company culture.
Become the kind of leader that inspires, shapes, and boosts company culture
Use company culture to increase sales, profit margins, and brand reputation
Encourage a collaborative, feedback-rich culture
Retain and develop employees while attracting top talent to your team